What Is the ‘Before-After-Bridge’ Copywriting Technique?

April 28, 2022
Ellie Kulick

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What Is the ‘Before-After-Bridge’ Copywriting Technique?

BAB (Before-After-Bridge) copywriting principle is used to move a prospect from one emotional state to another. You’ll use it to raise doubts and then provide the solution. This proven technique will persuade prospects to buy your product or service.